Welcome to saidWot

Online PR, Branding and Reputation Management

With the growth of consumer-generated media such as blogs, forums, message boards, social media sites, podcasts and chat rooms more information can be generated much quicker than ever before, consequently spreading like wildfire. With the size and viral intricacy of the internet, coupled with the speed at which news travels it’s difficult to continuously monitor all that is being said. However for business leaders, it is vitally important to actively listen to what the buzz is about online and whether it is positive or negative - you need to be aware how your brand is being perceived so as to act on the consumers perceptions.

Companies need to acknowledge that they are no longer exclusively in control of their brand messages. The consumer controls how your brands are being perceived online, no longer are they sold on one-way advertising messages. As you launch a campaign, you will soon know if your consumer embraces it through the mentions on YouTube, ratings on bookmarks sites and bloggers posts. It's a highly measurable medium that can be used to gage positive or negative perceptions.

Whatever consumers SAY about
your brand or campaign offline,
they RECORD online.

saidWot is an online reputation management tool that covers the following scope:

	MONITOR YOUR BRAND'S REPUTATION ONLINE
	CONDUCT BRAND HEALTH AUDIT
	MEASURE INDIVIDUAL CAMPAIGN RESPONSE
	BENCHMARK COMPETITOR PRODUCTS AND ACTIVITY
	RESEARCH PRODUCT POSITIONING
	PROACTIVE ONLINE WEB PR STRATEGIES

It's happening as we speak, you need to make sense of it and use it to your advantage. The bottom line is it’s affecting your overall brand equity. Don’t be left behind.