saidWot bottling the noise

Digital Compliance? We’ve all heard of it but do we actually know what this means?
The recent buzz around this topic in the media has probable left you with a lot of questions.
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by admin Comments
 

At the end of last year Econsultancy published some very interesting research in regards to methods used by Companies Worldwide to minimize the impact of online negative comments about their brand, products or services.  Some interesting stats:

• 47% Directly engaged with publishers / blogger to rectify issues or address negative experience
• 33% Attempted to improve products and services in order to reduce or eradicate negativity
• 24% Encourage others to speak more positively about us
• 17% Issues and distributed press releases or comments to address issue
• 14% Attempted to get offending content removed by publishers/blogger
• 12% Created content to push offending results down search engine rankings

by Sandra Olivier Comments
 

This week’s Digital Edge takes a look at the topic of Online Brand Monitoring. As more and more people are able to influence their friends and peers over social networks such as Facebook and Twitter, finding out what people are saying about your brand becomes more and more critical.

Our very own Ingrid Rubin is featured in this eposide and she shares her valuable experience and insights in regards to this topic and how it is becoming more and more relevant for companies today. Be sure to check it out!

by Sandra Olivier Comments
 

Last week Wednesday I was lucky enough to attend a Facebook event, held by Habari Media. The event was held mainly to discuss the benefits of advertising on Facebook and the reach it has.

What I found extremely interesting was that Facebook was still growing, and that the so called “fad” is rather something that everybody has incorporated into their lives, young and old.

The Stage at the Facebook Event

Here are a few stats:

• There are over 350 Million active users in the world (active meaning people that have logged in at least once a month)
• There are now more users outside the US, than within
• 250 billion page views per month
• over 250 platform apps
• Facebook is the 2nd largest video company after YouTube
• It’s the biggest driver of traffic to YouTube
• The application “Farmville” is bigger that Twitter with over 75 Million users

It’s truely amazing if we look at the above, I am one of those people who thought that Facebook would be another MySpace, huge growth intitially but then dies down over the years. Facebook is the opposite.

Lets look at the last stat, Farmville is an application that allows Facebook users to log into their accounts and “create” their own farms, building crops etc. as desired. Personally not my cup of tea but clearly 75 million people would disagree with me. What does this mean for Online Marketers, 75 million of your potential “market” are spending enough time on Facebook to watch crops grow…. CRAZY? Yes! But so true. This means that new age “online mambo jambo” as my parents call it, is actually a reality and if your brand is not online, then you are nowhere. The potential in this ever growing space is emmence, the saying : “Keep up or get left behind” comes to mind…

Lets look at some South Africa stats:

• Facebook has doubled in size over the past 12 months
• South Africa is 29th in terms of Facebook usage
• 1.18 billion monthly active page views
• over 51% of the online population have Facebook accounts
• over 46% of those return to the site daily
• Fastest growing audience is still 55+ age group
• The average user spends 27 minutes on Facebook
• The average user visits Facebook 2.2 times per day

Wow!! That’s all I can say, lets put the above into perspective for advertisers and marketers alike!

The bottom line is that online marketers have 27 minutes to get their “message” across on Facebook.  With this in mind a bell keeps ringing in my head saying : ” YOU MUST BE CRAZY NOT TO USE ONLINE ADVERTISING”, yes and that’s on repeat. Ok, so not only can brands now engage with their customers, but they can “hang-out” where their target market does, and they have 27 minutes, twice a day to grab their attention. Sounds like a gold mine to me.

You Decide!

“The power to define and control a brand is shifting from corporations and institutions to individuals and communities”

by Ryan Kruger Comments