At the end of last year Econsultancy published some very interesting research in regards to methods used by Companies Worldwide to minimize the impact of online negative comments about their brand, products or services. Some interesting stats:
- 47% Directly engaged with publishers / blogger to rectify issues or address negative experience
- 33% Attempted to improve products and services in order to reduce or eradicate negativity
- 24% Encourage others to speak more positively about us
- 17% Issues and distributed press releases or comments to address issue
- 14% Attempted to get offending content removed by publishers/blogger
- 12% Created content to push offending results down search engine rankings
