At 11:00 am today the PayPal South Africa service went live. We attended the launch event in Newtown, Johannesburg which was a great venue, proceedings went off without a hitch and, was well attended by Journos and the Digtal Community.
This is a great initiative for FNB as it undoubtedly adds value to their client customer base of around 6,6 million clients but will also provide an attractive service differentiator, for now, within the banking sector to attract clients away from the competitor.
It will be an interesting case study to monitor the take-up rate as well as what clients have to say. Not sure that this will make a huge difference in the medium terms to competitiveness as I am sure the other Banking Giants are already busy with plans to launch a similar offering.
To read up more on the offering you can visit FNB orÃÂ PayPal.
Saul Kropman, Paul Jacobson and Walter Pike at the PayPal launch
