Home » About saidWot

saidWot is a custom developed real-time, automated media monitoring tool that monitors websites, blogs, news portals, forums, social networking sites etc. in order to not only aggregate all mentions made in respect of a specific Brand or Company but also rank the mentions according to relevance, credibility, sentiment and authority of the sites providing clients with an holistic overview of their Brands reputation online.

Using the results we are able to understand the overall sentiment of the market as well as the problem issues that need to be addressed, both immediately and over time, with a well thought out strategy.

We can help you take part, measure and influence the perceptions about your company or brand online in a positive way.

Management

Ingrid Rubin

Ingrid is a digital marketing specialist having been involved in the industry for over 7 years. Initially on the corporate side of the fence at South African Airways where she headed up the Sales and Marketing for flysaa.com and then Channel Marketing Manager for Southern Sun Hotels Group.

After co-founding the strategic digital agency longtail she has focussed on emarketing and social media solutions for Clients such as Unilever (Stork brand) and Dulux.

Her specific focus is on reputation management and social media, having developed a proprietary tool, saidWot, to monitor and understand the nature of a Brand’s online presence and overall reputation. Her expertise in understanding the insights and issues derived from the results of saidWot for a client have enabled focussed, measurable and successful strategies.

The strategies include utilising eMarketing tools such as Search Engine Optimisation, webPR, Pay Per Click advertising amongst others to realise favourable results. She contributes regular articles on this subject to the company blog and press portals to support in building the understanding of the importance of this industry within the brand positioning, marketing and PR mix.

Sandra Olivier

Sandra only recently discovered her passion and obsession to the digital marketing industry. After completing a Corporate Communications Degree at the North-West University she drifted around in various professions before finding her match in the world of online.

Her understanding and insights regarding the digital world grew in leaps and bounds along with the experience she gained working on various emarketing solutions for clients focusing on webPR.

Just over a year later she still has no regrets for being part of this innovative and growing industry. Playing an intricate part in helping to develop saidWot as a reputation management tools she is excited about the opportunities that this will offer clients in managing their reputations online.