http://www.saidwot.com bottling the noise Mon, 08 Mar 2010 11:07:55 +0000 http://backend.userland.com/rss092 en In February 2010 the total number of vehicles recalled worldwide by Toyota crossed the 8 million mark. This caused serious damage to the company’s brand. Years of denying the problem, combined with a failure to respond promptly and effectively when forced to do so, has toppled the company from automotive ... http://www.saidwot.com/2010/03/toyota-suffers-a-brand-meltdown/ Paul Jacobson from Jacobson Attorneys joins us this afternoon to help Demystify Digital Compliance. Some of the interesting points from the presentation: Do you think that you have some control over your brand the thing with social media is that often companies don't Although people think that they have some control over their ... http://www.saidwot.com/2010/03/digital-compliance-what-you-need-to-know/ Ingrid Rubin features in the latest edition of the Journal of Marketing magazine. Get your hands on a copy to find out what guidelines she suggest for keeping your brand’s reputation on track in the digital world. [caption id="attachment_1817" align="alignnone" width="300" caption="Ingrid Rubin featured in the latest edition of Journal of ... http://www.saidwot.com/2010/03/world-cup-secrets/ Digital Compliance? We've all heard of it but do we actually know what this means? The recent buzz around this topic in the media has probable left you with a lot of questions. Don't miss out on this opportunity to get crucial information from a leading expert on this topic. Want ... http://www.saidwot.com/2010/02/demystifying-digital-compliance-with-paul-jacobson/ At the end of last year Econsultancy published some very interesting research in regards to methods used by Companies Worldwide to minimize the impact of online negative comments about their brand, products or services.  Some interesting stats: 47% Directly engaged with publishers / blogger to rectify issues or address negative experience 33% ... http://www.saidwot.com/2010/02/engagement-is-key-in-reputation-management-strategies/ This week's Digital Edge takes a look at the topic of Online Brand Monitoring. As more and more people are able to influence their friends and peers over social networks such as Facebook and Twitter, finding out what people are saying about your brand becomes more and more critical. Our very ... http://www.saidwot.com/2010/02/digital-edge-online-brand-monitoring/ Last week Wednesday I was lucky enough to attend a Facebook event, held by Habari Media. The event was held mainly to discuss the benefits of advertising on Facebook and the reach it has. What I found extremely interesting was that Facebook was still growing, and that the so called "fad" ... http://www.saidwot.com/2010/02/facebook-fad-or-online-marketing-solution/ More and more companies are starting to take part in the world of Social Media with accounts on Twitter, Facebook , YouTube and blogs. Although this is increasing their visibility and reach it creates a new challenge of how to manage employees in such a manner that they share their ... http://www.saidwot.com/2010/01/social-media-policies/ The explosion of Social Media has also increased the volume of conversations out there that you are not able to control. If you haven’t considered managing your reputation online then 2010 is the year to put this in place. Take some time to reflect on our ideas. Transparency 2010 will see an ... http://www.saidwot.com/2010/01/online-reputation-trends-strategy-for-2010/ In November I had the pleasure of attending The Annual Conference hosted by Jeremy Maggs. 10 leading trend experts, all in specialist areas have been asked to come up with ten things for 2010. The morning was packed with great insights and thought provoking information but ever since then I have ... http://www.saidwot.com/2010/01/some-thoughts-on-online-reputation-management-for-the-new-year/