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Word of Mouse...
Prior to the development of the Internet, companies recognised that "word of mouth" marketing was just as important as any other channel. With the development and progress of the internet and increasing popularity of blogs and social networks, the general public is in many cases aware of information about your organization that you may not even be aware of. Clearly with the internet playing such a big part in our daily lives we have moved on from "word of mouth" to "word of mouse".

Absolutely Not? Absolute Vodka Case Study
...YouTube video showing a clip from CNN currently has over 30 000 views, 1309 comments and still new ones are being added daily. Absolut Vodka soon realized that in a couple of days their reputation online has become relatively tarnished. Scrambling to make this right they pulled the advert...

Focussing on the qualitative measurement of a campaign
Digital provides us with a medium for extremely measureable objectives, which we use to the benefit of clients. In social media, digital also gives the market a vast platform to voice their opinions.