Home » saidWot Process

You want to know what is being said about your brand, products, key management, competitors and service levels. It is very easy for anyone to publish information on blogs, podcasts, and opinion forums and share with their friends on social networking sites. saidWot gives you immediate heads-up as mentions are posted. This will provide you the opportunity to pro-actively monitor your successes or failures and align strategies accordingly. Tracking goes much further than Google Alerts, it intelligently sorts the relevance of mentions into pre-specified categories.

It's important to understand how the visible information affects your brand, your reputation and your competitors. saidWot will analyze all the information tracked, to determine the relevance and importance such a mention will have and how that affects your overall reputation online. Mentions that are irrelevant or out of context will be filtered out, only relevant information will be rated accordingly to determine an overall score.

It's important to piece the puzzle together and know where your target market hangs out, what they are talking about most, and what the current sentiment about your company or product are. This allows you to identify trends and analyze how strong a position your brand holds online, as well as gain understanding of the factors that have an impact upon it. Results will be packaged in a customized report ensuring that you have easy to understand information regarding your reputation online.

Once you are aware of the perceptions and insights of your consumers, it is essential to start taking part in the conversations. It is important for companies to show consumers that they understand and are listening and responding to them in their territory. A relevant plan of action needs to be put together that reduces the damage or increases visibility of the company, product or brand. It however doesn't stop there as constant monitoring is necessary to determine the success or failures and realign strategies accordingly.