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Tools we use in improving your reputation online.

WebPR
WebPR is a vital component of your online strategy and focuses on increasing your online presence while building authority through better online exposure. WebPR is very different from traditional PR. In contrast to TV and radio, the internet is interactive. People choose the content they see or hear, and they will talk back.

WebPR is an ongoing conversation, full of immediate and straightforward feedback. It has an important role to play in building your reputation online and can help you seed your campaign message, lay a solid foundation for your brand and make it easy to get your messages across should you ever find yourself in a crisis. It is however of great importance to do constant brand management through monitoring and tracking of what the online conversations are all about in order to determine a solid strategy going forward.

SEO
Search engines hold the ability to improve your reputation or crush it. You can’t necessarily guarantee which web pages will appear in a Google search, search engine optimization (SEO) can help swing the power in your favour. As a business your goal is to ensure that each of the first ten results is a positive reflection on your company, products and employees that you control and endorse. In applying some core Search Engine Optimisation strategies you can guarantee that your message shows at the top of Google’s first page of results.

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