Some of the interesting points from the presentation:

Do you think that you have some control over your brand the thing with social media is that often companies don’t
• Although people think that they have some control over their brand the thing with social media is that often companies don’t
• Web is a very different kind of space – its all about being social and are constantly evolving
• You want to get to a point where people care enough about what you are doing to tell their friends
• Not just dealing with one person in isolation, you are now dealing with one person that has 400 friends on Facebook, 200 followers on Twitter and so the reach of one person is much more important
• Traditional legal approach don’t really work when it comes to social media
• Need to also think about Employees and how they are using social media
• Manage your content licensing process – ensure you have the right license to enable sharing
• Privacy Rights is going to be the biggest issue facing us online in the next couple of years