saidWot » digital reputation management

We are Hiring …

admin — Fri, 23 Jul 2010 08:52:35 +0000

If you are interested in joining our sizzling team, take a look at the new positions available below:

Reputation Brand Analyst

Internship: Social Media/Brand Reputation Strategy

Digital Compliance, What you Need to Know

admin — Thu, 04 Mar 2010 15:02:34 +0000

Paul Jacobson from Jacobson Attorneys joins us this afternoon to help Demystify Digital Compliance.

Some of the interesting points from the presentation:

Do you think that you have some control over your brand the thing with social media is that often companies don’t

Although people think that they have some control over their brand the thing with social media is that often companies don’t
Web is a very different kind of space – its all about being social and are constantly evolving
You want to get to a point where people care enough about what you are doing to tell their friends
Not just dealing with one person in isolation, you are now dealing with one person that has 400 friends on Facebook, 200 followers on Twitter and so the reach of one person is much more important
Traditional legal approach don’t really work when it comes to social media
Need to also think about Employees and how they are using social media
Manage your content licensing process – ensure you have the right license to enable sharing
Privacy Rights is going to be the biggest issue facing us online in the next couple of years

Social Media Marketing Compliance

View more presentations from saidWot.

Digital Footprints – What will be your Impact for 2009?

admin — Tue, 25 Aug 2009 10:10:19 +0000

In the last year you must have heard at least of one of the following terms: digital branding, online reputation management, digital reputation management, digital footprints, Google reputation or reputation management online. If not, it’s time you step away from the limelight you have been living in or step out of the dungeon you’ve been hiding in, because the odds are that something about you exist online. The question isâ€¦ do you know what people are saying about you?

If you haven’t even given this a second thought until now, maybe 2009 is the perfect time for you to consider what type of impact you would like to make and take some action. In the Biz’09 Trend Reports various people predicted that Online Reputation Management will be a very important trend this year with more people realising that this is no longer just a â€˜nice- to- have’, but a â€˜business must-have’.

For companies, tools that can assist in monitoring their online reputation are going to be an essential parts of the communications, marketing and sales operations. The fact is that companies can no longer control messaging on the Web which means that they’ll need the right tools to know about conversations that involve them.

Continuous online monitoring not only allows companies to track what is being said about their brand, products or key employees, but it also provides an early warning system regarding brand or product problems, identifies industry trends, assist with vital information to understand consumer perceptions and collects information about competitors.

So, have you given it any consideration? What is your online reputation strategy for the year?