In the sports arena…..Bafana Bafana went out with their heads held high, scoring 2 goals in their last match…Sepp Blatter from FIFA joined Twitter and being bombarded with questions, comments and rude tweets;

and historically long tennis matches at Wimbledon…

Online Foursquare is getting more and more interest from Blue Chip companies using and wanting to invest in the start up and Twitter admitting to technical glitches from time to time due to capacity constraints and other issues slowing down usage and their API.

Status.twitter.com > giving people an overview of the downtime they have had, and the technical problems they have encountered, with an ETA on the fixing of the bug.

The Sepp Blatter case is a good example of why strategy and planning for any marketing campaign is so important.

Whilst his tweet to followers requesting feedback and comments was probably very well meant, the overflow of messages was not anticipated.

Furthermore, due to the negative nature (and sometimes even rudeness) of the comments, this entire effort from the Fifa CEO was undone within minutes and turned into an unmanageable situation with a very negative undertone.

Sepp then decided to ignore all comments and suggestions sent through to him in a public forum, and not to answer any of the questions posed to him.

Basically breaking the promise he made, as the CEO of Fifa, to his followers. Hereby starting his Twitter career off with a  lack of trust…

If sufficient research had been conducted about the public’s feelings about the CEO and the team had investigated the mentions already posted on Twitter and other social media sites regarding Sepp and Fifa, this disaster could have been avoided.