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The Nestle Company is finding themselves in a bit of a mess all due to a parody video created by environmental protection group Greenpeace. The video suggests that the production of a key ingredient, palm oil, helps further the destruction of rainforests, which in turn threatens endangered species such as the Orangutang. Various social media platforms have caught on to this story and overnight created a Reputation nightmare for Nestle. It will be interesting to see how they proceed in trying to undo the damage that has been done over the last couple of days.
The Facebook Nestle Mess: When Social Media Goes Anti-Social
