The Journal: Jeremy Maggs’ Journal of Marketing Breakfasts

Well-known media specialist and TV-presenter Jeremy Maggs regularly hosts insightful Journal of Marketing Breakfasts. These events needed exposure on the social networking sites. The saidWot team rose to the challenge!

What Virtuosa did:

• Setup of the following:
  • Twitter profile for the Journal (#JOM)
  • Facebook fan page
  • LinkedIn profile
• Driving awareness:
  • Event announcements on Facebook
  • Event announcements on Twitter
  • Established #JOM as a keyword on Twitter
  • Blogged on eMarketingtrends to create awareness before the event and also during the event
  • Tweeted live during the event
  • Photos at the event were posted on Facebook and Flickr
  • Updated Facebook page live at the event with tweets

Results

• Number of followers for Journal of Marketing grew from 26 to 60 in just 2 weeks
• #jom updates – 100
• 5 different individuals took part on #jom on the day besides the JOM /saidWot team
• eMarketingtrends blog postings :
  • 4 postings before the event to create awareness
  • 5 postings during the event and comments
• Increased Brand value and positive online awareness

Ongoing:

• Use key influencer Jeremy Maggs’ Facebook profile more actively
• Pre-event Tweets of notifications of event happening + micro site with event info and enquiry form, linked via the Facebook group to handle enquiries
• Encourage people to contribute own photos to Facebook with competitions at breakfast
• Ongoing monitoring of the Jeremy Maggs / JOM brands online using saidWot

Getting word out there has come a long way since jumping on a soap box and shouting from the town centre. Creating an online buzz and identity for a respected South African media practitioner like Jeremy Maggs was far more exciting. And effective!